Privacy Policy

Last updated: 31 July 2026

Luxe Websites (“we”, “us”, “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and protect personal data when you visit luxewebsites.co.uk (the “Website”) or engage us for our services.

We are the data controller for the personal data described in this policy. Our contact details are:

• Business name: Luxe Websites, a trading name of SLE INTERNATIONAL LTD
• Company number: 06718905
• Address: Mason House, 96 Evesham Road, Headless Cross, Redditch, Worcestershire, United Kingdom, B97 5ES
• Email: legal@luxewebsites.co.uk

1. What Data We Collect

We may collect and process the following categories of personal data:

• Contact and enquiry data: name, email address, phone number, business name, and any details you submit via our contact or enquiry forms (hosted via GoHighLevel).
• Client account and billing data: name, business details, billing address, and payment information (processed via our payment provider — we do not store full card details ourselves).
• Communications: records of emails, calls, and messages between you and us.
• Technical and usage data: IP address, browser type, device information, pages visited, and referral source, collected via cookies and analytics tools (e.g. Google Analytics, Google Search Console, Semrush).
• Marketing data: your preferences for receiving marketing communications from us.

2. How We Use Your Data

We use your data to:

• Respond to enquiries and provide quotes;
• Deliver, manage, and invoice our services;
• Communicate with you about your project or account;
• Improve our Website, services, and marketing (including via analytics and SEO tracking tools);
• Send marketing communications, where you have consented or where permitted by law (e.g. existing client relationships), and always with an option to opt out;
• Comply with legal and accounting obligations.

3. Legal Basis for Processing

Under UK GDPR, we rely on the following legal bases:

• Contract: to provide services you have engaged us for.
• Consent: for marketing communications and non-essential cookies.
• Legitimate interests: to respond to enquiries, improve our services, and protect our business, where this does not override your rights.
• Legal obligation: to meet accounting, tax, and regulatory requirements.

4. Cookies

Our Website uses cookies and similar technologies to enable core site functionality, understand site usage via analytics (e.g. Google Analytics, Google Search Console, Semrush position tracking), and support enquiry forms and CRM functionality (GoHighLevel).

You can control or disable cookies through your browser settings. Disabling some cookies may affect Website functionality.

5. Sharing Your Data

We share personal data with trusted third parties who help us deliver our services, including:

• GoHighLevel — CRM, form submissions, and marketing automation;
• SiteGround — website hosting;
• IONOS — domain and DNS management;
• Google (Search Console, Analytics, Business Profile) — website performance and local search;
• Semrush — SEO and keyword position tracking;
• Meta (Facebook/Instagram) — where you engage us for paid social advertising, or where you interact with our ads;
• Our payment processor, for billing purposes;
• Professional advisers (e.g. accountants) where necessary.

We do not sell your personal data. We only share data with third parties as needed to deliver our services, comply with the law, or protect our legitimate interests, and we take reasonable steps to ensure third parties handle your data securely.

Some third-party providers (e.g. Google, Meta) may process data outside the UK/EEA. Where this happens, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or the provider's own adequacy/compliance mechanisms.

6. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements (typically up to 6 years for financial records, in line with HMRC requirements). Enquiry data from leads who do not become clients is retained for 12 months, after which it is deleted or anonymised unless you ask us to retain it for future contact.

7. Your Rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you;
• Request correction of inaccurate data;
• Request erasure of your data (“right to be forgotten”), subject to legal exceptions;
• Restrict or object to certain processing;
• Request data portability;
• Withdraw consent at any time, where processing is based on consent;
• Complain to the Information Commissioner's Office (ICO) at ico.org.uk if you believe we have not handled your data properly.

To exercise any of these rights, contact us at legal@luxewebsites.co.uk.

8. Data Security

We use appropriate technical and organisational measures (including SSL encryption via Let's Encrypt, secure hosting, and access controls) to protect your personal data against unauthorised access, loss, or misuse.

9. Children's Data

Our Website and services are intended for businesses and individuals over 18. We do not knowingly collect personal data from children.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The “Last updated” date at the top of this page reflects the most recent revision. We encourage you to review it periodically.

11. Contact Us

If you have questions about this Privacy Policy or how we handle your data, contact us at:

• Email: legal@luxewebsites.co.uk
• Address: Mason House, 96 Evesham Road, Headless Cross, Redditch, Worcestershire, United Kingdom, B97 5ES